Avoid Copyright Infringement on Photos

Avoid Copyright Infringement on Photos

A few years ago, I was talking to another designer and I warned her that some of the photos on her blog could be putting her at risk for copyright infringement.  She was immediately defensive and responded that the designers should be happy that the photos were on her site because it was free publicity.  I tried to explain that publicity or not, she was opening herself and her business to potential legal action.  She reacted like I was going to be the one to file the lawsuit!

So I hope that you'll be a little more open-minded to what I'm going to talk about today.  In other words, don't shoot the messenger.  

The bottom line is unless you took the photos on your website or have explicit permission from the copyright holder you are infringing on copyright and can have legal action taken against you.  

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Developing Your Brand for Interior Designers

Developing Your Brand for Interior Designers

Over the past few weeks I've written about developing your brand and today we're going to wrap that all up into this comprehensive post.  Because branding isn't just a good logo anymore. It is the language woven into your website or the layout of your newsletter.  It is the fonts you use and where you use them.

Essentially anything that you're putting out should have your brand stamp on it.

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Make More Money by Specializing

Make More Money by Specializing

Niche.  Specialty.

Do a quick scan of your body and feelings that come up when you read those words.

Do you feel resistance?  Excited?  Annoyed?  Defiance?  Apathy?

Despite all the years that I have been in business and have been teaching other designers how you can make more money by specializing, I still feel a little bit resistant to it.

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How to Communicate Your Value + A Giveaway

How to Communicate Your Value + A Giveaway

Sometimes it is hard to communicate your value, to articulate to a client why they should hire you.  Why you are the best person for the job.  Sure you have the skills required of an interior designer, but a client should hire you for your unique talents and what you bring to the project.

Figuring out how you are different and special is the key.  

I read a book a few years ago that changed my business.  Before reading this book, I was trying to figure out how to mold myself into a person that I thought clients would want to work with.  Easy-going!  Compliant!  Cheerier!

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Branding for Interior Design Business

Branding for Interior Design Business

Raise your hand if you started your interior design business without considering branding.  When you start a small business there are so many other important tasks (finding clients! resale license!) that usually branding for interior design is not addressed until much later.

Which is fine.  You can't do everything at the same time.  But it should be something that is on your mind and on your must-get-done list.

I know that the word "brand" or "branding" can sometimes feel a little insincere or inauthentic.  But you are not creating a large Brand (with a capital "B", like Coke or J.Crew) and you are not going to run your business as anyone but yourself.

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