Launching an interior design business is not for the faint of heart, some people want to get it up and running in a matter of weeks and others can spend years before they feel like they can hang their shingle. I see designers get stuck in the process needlessly because they become paralyzed with decision-making. Keep this in mind - you can always change it later. I tried to give the steps in order that I would go if I was starting from scratch, but the thing is many of these steps can and should be done simultaneously. You can't build a great brand without first knowing who you want to sell to and vice versa. But that's what I mean about changing it later, you can always go back and refine what you've got.Read More
When I first started working in an interior design office, there were words that were being used that I had no idea what they meant, but I also didn't want to ask in case I looked stupid. True story. There were a lot of words that I was embarrassed to not know. But no fear my friends, I have complied a list of all those interior design industry words that confused me and I'm defining them for you. You don't have to feel stupid in the not knowing.
There are many interior design acronyms, some which are taken from architecture/construction and some that we've created all on our own. This list is by no means exhaustive, butRead More
When people go through my course, The Golden Blueprint, they often realize that they need a little rebranding so that the look of their business matches the services they are providing. And in that process many designers get really hung up on naming their businesses.
After talking to hundreds of designers, there is something that I feel I need to share on this topic. Don't name your business something basic. We all know the words that are overused in interior design business names. Don't use those.Read More
A couple of years ago I wrote the article, Do You Need A Degree in Interior Design?. The advice in that article is the same I'd give today. But today I'd like to talk a little more about this topic because I still get asked all the time if someone should get a degree.
Lately, a lot of those who have been doing the asking are people looking to change careers or are starting back up again after their kids have gotten a little older. They want to know if they need to go back to school.Read More
- Don't Ever Treat Your Business Like a Hobby - This means that you set it up properly from the get-go with proper business licenses, insurance, and legal structure. It also means setting up a website, a branded email (no gmail.com or yahoo.com), and a separate phone line. Businesses have separate bank accounts and credit cards, hobbies don't.
- Get Yourself a Contract - Always do work with a proper, legal interior design agreement. This is to protect both you and your clients. You're opening yourself to a world of trouble