Interior Design Business Resources

Here's a little secret about me: I despise the financial/accounting parts of running my business. So much so, there have been times that I try to ignore it altogether, forget it exists. I just want to create!

Please don't do this. This doesn't help your business grow. And ignoring your financials does not make them disappear.

Here is where creating some money habits in your business is going to come in handy. Because you are going to make them habits and habits by definition are something you do regularly. You are going to be motivated because you know that keeping an eye on your money is going to help your business grow and run more smoothly. Easier.

Designing a Business Retreat

I'm going to introduce what is probably a radical concept to many interior design business owners out there. A retreat. To be more exact: a business retreat. Know all those conferences that are held by very large businesses where they fly their star employees to a location, have meetings all day, then follow up with some band that hasn't put out an album in at least 20 years? That's what I want you to do, at least yearly. Better bi-annually. You can have a business retreat without the employees and without the band, but keep the meetings and the planning.

This is a wonderful time of year to start thinking about it. Look at your calendar, pick a day, preferably two and preferably not the weekend. Why not the weekend? Because you are business planning, and this is work and it shouldn't feel like the weekend. I also don't want you to feel burnt out from working two weeks straight. #worksmarternotharder

Tracking Your Business: Monthly Reviews

It took me a couple years to finally be able to take my attention away from the day-to-day of starting and running my business. I realized I needed to be working on the business and not just in it. I was years-in before I started doing monthly reviews, but there isn't a single better tool for tracking your business progress.

And it can be quick!

My to-do list was always a mile long and always included urgent tasks, things that needed to get done right then rather than the important tasks that would help my business grow. It's like spending all your time picking up your house without ever cleaning it.

When I started doing monthly reviews, I created a repeating appointment in my calendar. The last business day of every month I spend an hour reviewing my business in the following areas.

5 Habits of Successful Interior Designers

They Ask for Advice

Interior design has always been a secretive profession: hiding our sources, protecting our trade secrets and creating the illusion that everything is fantastic has been the norm. Running this sort of business is no longer productive. The most successful interior designers know they don't know everything and know when to ask for advice. When interior designers thrive, the interior design industry thrives. So why would you not want to help out your fellow designers if it'll help you too?

So here is my advice, don't be afraid to reach out to another designer in a professional and reciprocal way. Don't just look for handouts, offer to share something of your own. You can learn a lot from working for another designer, something I always recommend to those starting a interior design business.

How to Get Everything Done

The beginning of a year always feels a little rushed for me. The first day back to work in the new year feels overwhelming and has me thinking how am I going to get everything done? But it is entirely my fault. There is usually a lot going on at the end of a year because of the holidays and trying to wrap up business and clients so that I can take time off, so what starts to happen is I start to push things I should have done into the new year and then start to pile on new goals and intentions. Does any of this sound familiar?

CEO MindCapella KincheloeJanuary 4, 2017productivity, organization, running an interior design businessComment

Real Designer: Jannicke Ramsø

About Jannicke Ramsø Jannicke has never settled for ordinary and it has taken her on adventures from her hometown of Rissa, Norway to her current home of Las Vegas. She earned a Bachelor of Arts in Interior Design and worked with the venerable Roger Thomas before starting her design business, Tiny Little Pads, under two years ago. Jannicke has embraced her specialty of designing high-end kid's spaces.

What traits or talents have made you successful? I don't compare myself or my business to others. None can do what I do, the way that I do it with my unique mix of personality and experience. In doing business I have found that consistency, a good dose of personality, passion and drive can take you a long way.

InterviewsCapella KincheloeDecember 28, 2016interior design business training, interior design for kids, Jannicke RamsoComment

Real Designer: Jenika Cuadra

About Jenika Cuadra Jenika runs J. Kurtz Design in Los Angeles California. Before starting her business of 1.5 years and being in the business a total of 13 years, Jenika earned a BA degree in Interior Design. But even before that she grew up surrounded by construction and worked with her dad on a couple of jobs when she was younger. After college she also worked in retail merchandising and retail furniture sales.

What traits or talents have made you successful?The trait that has given me most success is dedication. It’s just not possible for me to be hands off on any part of a project. I do all that I can to understand each facet of a project as fully and completely as I can to ensure that nothing gets overlooked, all I’s are dotted and all t’s are crossed. Of course, there are always hiccups but when I know that I’ve worked as hard on something that I possibly can I feel better about tackling any issues that might arise.

Real Designer: Stephanie Kraus

About Stephanie Kraus Prior to starting Stephanie Kraus Designs almost 4 years ago in Pennsylvania, Stephanie Kraus worked in advertising and publishing sales. A self-taught designer, Stephanie works on renovations and whole house designs infusing her modern take on traditional with bold colors and patterns.

What traits or talents have made you successful? Resiliency, my work ethic, willing to learn new material and teach myself, being a risk taker.

Real Designer: Amy Aswell

About Amy Aswell Amy Aswell runs Amy Aswell Interior Design in Sacramento California. She holds a Masters of Interior Architecture (M.I.Arch) from University of Oregon and is a Certified Interior Designer and LEED AP. Prior to starting her design business in 2012, she taught interior design at the college-level. Amy loves variety and her project load reflects that. In addition to residential projects, she has done restaurants, TV shows, and designed custom furniture and lighting.

What traits or talents have made you successful? I take a positive approach with clients and new projects. I see every new job as a new opportunity to create something wonderful. Being able to hit the re-set button and learn from each new experience, grow, adapt, persevere and continue finding the joy in every new design program and problem. I like variety and prosper when a design job requires me to dive into research mode, whether it's a new restaurant concept, material innovation or advancements in sustainability.

How to Charge Premium Pricing

Many of you have expressed the desire to get away from Home Goods crowd and start mingling more with the Baker crowd. I believe that you need to earn your right to charge your clients for premium pricing by delivering a premium product and service to your clients.

Much of the ability to charge premium pricing is in appearances. It is best to offer premium products/services from the get-go than to try to climb your way up the price ladder.

You may want to consider the following factors in rebranding your company to attract more premium customers.

Two Reasons to Turn Down Money

The past few articles I've written have been about pricing and adding value to your business so that you can charge what you're worth.

But sometimes you actually need to turn down money to make money. By saying no to the wrong projects you open yourself up to the right projects. And we know that like attracts like, so the right projects will attract more of the right kind of projects.

Not only will you attract more projects that are the right projects, but by turning down projects you strengthen the muscle of saying no and trusting your instincts.

There are only two reasons to turn down money for a design project. Ultimately, it comes down to:

ClientsCapella KincheloeNovember 23, 2016interior design projects, red flagsComment

How to Increase Value Perception

Designers, if you've been around for any period of time, you've probably heard that you shouldn't discount your services. When you discount your services you create the perception that what you're offering is worth less and it's hard to go back to normal pricing. This is because of value perception.

Therefore, it can be harmful to the design industry when a designer undercharges because it decreases value perception.

The interior design service industry has suffered from a value decrease in the past 15+ years, while the interior design DIY industry has boomed. And this is precisely what interior designers are struggling with now, how to demonstrate value in their services when clients have been exposed to things like Home Goods and HGTV.

Should Interior Designers Accept Credit Card Payments?

As more and more of the world becomes digital, whether or not to take credit card payment has become a hot topic for interior designers.

For me, taking credit card payments has always been off the table, mainly for one reason: disputes. It is easy to dispute a charge with your credit card company for really any reason and this can cost the designer time and money to prove the charge. For me, it has been best to create a blanket policy of checks or cash only.

However, since I started my business, taking credit cards has become much simpler for small business owners with services such as Square and Payscape-Studio Webware integration. It is also quicker.

ClientsCapella KincheloeNovember 9, 2016interior design pricing, payments, credit cards Comments

Getting Shopped by Clients

One of the biggest challenges facing interior designers today is getting shopped by clients. This means that a designer proposes an item to a client, only to have them find that same item cheaper somewhere else.

I hear designers encountering this with clients all the time. But getting shopped by clients is not going to go away because I'm pretty sure the internet is here to stay. It is human nature to want the best price and the best deal and the internet makes that a lot faster and easier.

So what should we do about the inevitable? Here are some options and ideas to help you overcome this challenge.

ClientsCapella KincheloeNovember 2, 2016pricing interior design, pricing, vendors, getting shopped Comments

How to Turn Down a Project Like a Pro

There are many great reasons that you should turn down a project. And it is perfectly okay to turn down a project. We don't have to please everyone. You want to pick projects that you love, that give something back to you, not drain you. Here is how to politely say no.

ClientsCapella KincheloeOctober 26, 2016saying no, interior design projects Comments

Do you work for your clients?

Do you ever find yourself venting about your clients? Do you find yourself complaining that they found that chandelier cheaper after you emailed a tear sheet? Have you ever lamented that they changed their minds after touching, approving, paying, and installing the rug?

While client woes are all part of the job, there is a fine line between normal complaints and downright hostility.

And lately, I have seen too much hostility towards clients and what has started to feel like a battleground.

ClientsCapella KincheloeOctober 19, 2016pricing, working with a client Comments

How to Transform a Client from First Contact to Signed Contract

Signing clients shouldn't be hard. Learn how to sign more clients.

Wouldn't it be amazing if more of your inquiries ended up as signed clients?

Wouldn't it be great if you had to do less work to get your ideal clients to call you?

How about if they were practically ready to sign before your first meeting?

ClientsCapella KincheloeOctober 12, 2016 Comments

How to Find Clients

I get asked all the time how to find clients. But, I know where to find my clients, but I'm not sure where you'll find yours.

And that is good news. Because of your unique business you need to spend some time rooting out your unique clients.

You want clients that are going to love what you do and love how you do it. Ideal Clients. Dream Clients. Awesome Clients. There are clients out there that want to do business with you right now. How are you going to find each other?

Developing Your Brand for Interior Designers

Over the past few weeks I've written about developing your brand and today we're going to wrap that all up into this comprehensive post. Because branding isn't just a good logo anymore. It is the language woven into your website or the layout of your newsletter. It is the fonts you use and where you use them.

Essentially anything that you're putting out should have your brand stamp on it.

Make More Money by Specializing

Niche. Specialty.

Do a quick scan of your body and feelings that come up when you read those words.

Do you feel resistance? Excited? Annoyed? Defiance? Apathy?

Despite all the years that I have been in business and have been teaching other designers how you can make more money by specializing, I still feel a little bit resistant to it.