Getting your work photographed is an important part of documenting your work as well as using it to attract new work. So, getting your work photographed needs to start at the beginning of the project, not the end.Read More
Three Reasons to Start an Interior Design Blog
You want more eyeballs on your website, this is how you do it. SEO is Search Engine Optimization and the more content on your website, the more Google has to troll, and the higher it'll appear in search rankings. IF you put the right keywords on your site - meaning your specialty, your location, your ideal clients, and what people are searching for in your area - literally what do they type into the Google search box.
Want more info on SEO? I'm hosting a webinar with Melissa of The Creative Potential on SEO for Interior Designers July 18th. Click image at bottom to learn more.Read More
Take a second to think about the last thing that you purchased - as small as a lipstick or as big as a car. I'd bet that you checked out reviews online before you committed to your purchase. We've come to trust the collective opinion of others - something called social proof to help us make decisions when we buy. Getting testimonials from your interior design clients is important because it boosts this in your own business.
Getting testimonials creates trust with potential clients and shows them the benefits of your service from a client perspective. Likely they will feel reassured that if another client was happy that you've done good work and they will be happy as well. Past performance says a lot about future performance.Read More
How do you get project photos without clients? How can you get clients without project photos?
Setting up a website is a bit of a chicken & the egg situation when you are just starting your business. You know a website is super important, but you may put it off because you don't have any portfolio images to display, but it is also harder to get clients without a proper website.
So should you put your website up without photos or should you try to get clients so you have projects to show on your website?
My advice is to…Read More
Your website is supremely important to your business success. In fact, in today's internet-driven culture, it can make or break your business. I suggest allowing your business to do a lot of the work of selling, educating, and qualifying clients for you. This way you don't have to spend time doing this with each prospect that contacts you.
You should be reviewing and updating your website regularly. Your website is never "done", it should beRead More