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“Thank you so much for your no-nonsense approach. It is very refreshing, insightful, and helpful! I am an interior designer who after being out of the field for six years due to raising my girls is finally getting back into it! This time around I’m working for myself and you and your site have been instrumental in getting me back on my feet! You rock!”
— Ana, Boulder
“You are an inspiration, I don't know how you do all of this. Thank you so much for sharing all your wonderful ideas and advice. I'm so glad I took your course!”
— Becky, New Hamphire
“Love all of your posts, Capella! I forward them to all of my designer friends. So helpful—and those scripts are amazing!”
— Julie, Atlanta
“This is so helpful, I was literally just considering the differences of these business structures this morning, and bam – here’s an article that defines it by interior design standards! Thank you for generously sharing the info! Love the serendipity!”
— Nicola, San Francisco
“Thank you Capella, I just was struggling with this exact problem the other day. It is such a fine line and you do not want to insult the client. These are perfect. Thank you again.”
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Clients are very familiar with the fact that interior designers get designer discounts. Here is how to have that conversation with clients about this privilege and how to prevent clients from ever asking for discounts during the project.
Everyone wants to know they aren’t being taken advantage of by their interior designer. And unfortunately, because nothing is standardized in interior design this can lead to client distrust. That is why I am a big proponent of being super-transparent about your pricing.
Time to start treating your business with a little more respect, it’s more than a hobby. In this article, discover some simple boundaries to start building into your interior design business. Take back your life and add a little more balance.
It’s important to set your business off on the right foot. That begins with your very first interior design project. Read this article to learn how to not give too much of yourself and make sure that you are also benefiting from all the hard work you do on your projects. Too often independent interior designers sacrifice themselves for their clients’ projects. Here is how to make it a win-win.
Here are five quick website tips for your interior design website. Make sure that your website is working for you. These aren’t tips you’ve heard before - and they can change your business.
One major thing I don’t see enough on interior design websites is pricing. Pricing should be on your website. Pricing must be on your website. You’re probably losing good clients without it. Read Should You Put Pricing on Your Website to know all the reasons that you should include pricing on your website. #capellakincheloe #interiordesignbusiness #interiordesignpricing #interiordesignwebsite #interiordesignceo #businessofdesign
I am a huge proponent of new client packets (aka welcome packet). It shows you you know what you’re doing, it sets client expectations, and it educates. A new client packet prepares clients for working with you and helps them understand your process.
There is something that could be called our dirty little secret - many designers feel like they don’t know what they’re doing. Sure, they can design, but the running of their business feels overwhelming, beyond their expectations and capabilities. Many designers end up winging most parts of running of their business.
There is one thing that can help provide a bridge between visitors to your website and those that become clients - a call-to-action (CTA). It’s important to lead people to the next step. Tell them what to do. It’s amazing to me how much this little instruction makes a psychological difference.
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There are some skills that you may not realize are important to running a successful interior design business - and sadly, many designers actively avoid mastering these skills. But if you can improve these skills you’ll improve the success of your business. Keep reading to learn more.