What my students and clients have to say…
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“I needed some help breaking up with a client and a designer friend forwarded me your blog post. So helpful! Then I started poking around your site and found so many helpful tidbits. In particular, I have been struggling with my business lately...I am finally so busy, after years of slowly growing, but somehow the joy and fun was lacking - part of it due to me taking on clients that are not a good fit hence the break-up I mentioned. I couldn’t quite articulate what was going wrong for me, and your site helped me articulate some issues. The clients I took on were viewing me as a “personal shopper” less like a designer, and my creativity was being majorly stifled. No wonder I lost the joy! I wanted to let you know how much your blog and the content you share have helped me. I can’t wait to join this community you have created and take in everything you have to share!”
“The Pricing Strategy Course improved the way I viewed my time and billing. It definitely gave me the confidence to value my time and move forward with a new pricing strategy. Such a huge difference in a short time. I can’t thank you enough!”
“I had a Golden Hour with Capella about my business practices and strategies. I found her very helpful and refreshing. It was great to bounce ideas off her and just get the reassurance I was looking for regarding the way I run my business and fee structure. I got a lot of takeaways and highly recommend a consultation if you are looking to grow your business or just have questions in general that you can’t ask your competition!”
“The Pricing Strategy Course, along with ALL of Capella’s insight, helped me so much. It was challenging but worth it. Once it was complete I had a clearer understanding of where my time goes and how I should be charging my clients. It also reiterated the importance of tracking your hours, as now I realize how easily they can add up. Thanks again for all your help Capella, lifesaver!”
““Wow! The Pricing Strategy Course
was awesome. While there were some things that I had already implemented into my business through practical experience over the past 8 years, I definitely learned a lot. Especially charging what you’re worth and NOT giving discounts. It’s so tempting to make a plan for someone who you think is a nice person - but as you say: Not everyone can afford an Interior Designer. Already, going forward I have stuck to my guns with my rates and will look at charging hourly rates.””
“There’s lots of material out there on how to start up a business. The Golden Blueprint really provides a roadmap, a community and the way to make it possible. It’s also reassuring to know that Capella’s presence remains involved and engaged throughout the course, rather than a simple download of a course load of materials.
It’s better the second time around! This is my second time diving into the material and I’d recommend this to anyone. It sometimes takes a second look ( maybe a third, too) to really let some concepts sink in. ”
“I am so excited to be implementing what I have learned from Capella and The Golden Blueprint. No two businesses are the same, but this blueprint is guiding me to have a business that is set up properly, running smooth, and is treated like a business, not a hobby. Don’t think twice about joining. It will be worth your time and money, ten fold. ”
“I took the Pricing Strategy course recently. It definitely helped me to gain some confidence and get directions. I find Capella’s blogs, newletters, and courses very encouraging. I want to thank Capella for her hard work!”
“I booked a Golden Hour with Capella to pick her brain regarding some questions I’ve had for a while and let me tell you, she knows her shit! I had questions about growth and when/who to hire, my website, my pricing model (flat fee vs. hourly), how to get more of my ideal clients, and a myriad of other topics. We covered a lot in our meeting, and Capella was great about keeping us on track and bringing it back to the core issues with a solution-oriented approach. Highly recommend!”
“There is nothing to lose by joining The Golden Blueprint. You are gaining access to knowledge, community, and support. I’ve learned things faster and correctly the first time around. ”
“Before taking The Golden Blueprint I struggled with knowing where to start. Now, I have progressed more in the past 3 months than I did in the past 3 years. I am more confident and clear in what I am doing with my business and I know what I can take on myself and what I need help with. I really appreciate how structured the course was and how each module forced me to dive deeper into areas of the business that I would not have considered on my own. The experience was great, I truly enjoyed being a part of The Golden Blueprint and love the supportive community that comes with it. My only regret is not taking this years ago!”
“From the great advice I always received from Capella, I knew Virtual Design Gold would be the same. I really liked having a class to take every week and the community feeling of learning and supporting each other. There were designers from all over with different types of businesses. ”
“I wanted The Golden Blueprint to give me the courage to run my business my way - and it did! I loved her course from the start, and now I’m empowered! I also love that there is a community of supportive designers to answer any questions or advise on dilemmas when needed. Collaboration over Competition!””
“I was struggling with being efficient in running my business and feeling like a legitimate business person. After The Golden Blueprint I have a clearly defined contract, clearly defined pricing model, new website, scheduling more and getting more accomplished through CEO time and and a reinvigorated sense of purpose and dedication to my business, my clients and myself. ”
“The Golden Blueprint with Capella is just amazing. She gave me so much clarity in a moment where my business was growing too fast for me to keep up with. She helped me figure out my process and workflow which has allowed me to work more efficiently. Later, I had my one-on-one call with her which was also amazing. This course is a must if you really want to take your design business to the next level. Thank you Capella!”
“I’ve worked with a business coach before but talking to someone who’s actually in the same field as you was so very helpful. Capella is a good listener and gives great, practical advice. Definitely worth the financial investment!”
“I loved Peak Finanical Week! So much important information to take in and work on in just one week. Thank you Capella for putting this program together!””
“Peak Financial Week was awesome!! Each day brought very important information and was helpful. I learned a lot as someone newly in business for myself and I am so grateful to have found this resource! Practical guidance and education on design business topics!”
“Capella selected all the best presenters for Peak Financial Week. I was so impressed with her knowledge and theirs. I feel much better about my business finances after attending the webinars. Can’t wait for the next program!”
“I just had a Golden Hour call with Capella and she was very helpful and the overall experience was very motivating to continue to start with my business. She already has many helpful blog posts to help with issues that arise with forming an interior design business but the call was really useful for targeted issues. Thank you, Capella”
“Im very thankful for finding The Golden Blueprint and for finding Capella. I now have clarification of how to charge, a new website, I’m more transparent with clients, and my business is more than a hobby. Before TGB I didn’t have a system, so I was all over the place with each project. I wasted a lot of time visiting projects that were not suitable for me. Now I have clarity on where I want to take my business. ”
“ Before purchasing the Interior Design Business Planner, I felt like I was struggling in my business, barely keeping my head above water. Buying the business planner was one of the best decisions I made because it really gave me the clarity to be able to look at my business from every possible aspect, and really map it out. It was instrumental in helping me point out the aspects of my business that were already working, those that I needed to work on, and ideas I didn’t even know were possible for me.””
“The interaction with other designers inside The Golden Blueprint is an invaluable experience. It has helped to change my perceptions of actually collaborating and bouncing ideas off industry professionals. It will make me a better asset to the design community in my market and nationally/internationally!”
“What a great resource for interior designers! I admire anyone who gives so abundantly to the success of others, and Capella is definitely that person. As an interior designer, and a mentor myself, I can see the passion and drive you have to see no designer left behind. I can see that you believe that when we all succeed, it makes for a strong design industry. I support you in your mission, and look forward to learning more about you and your services.”
“I signed up for The Golden Blueprint at the beginning of the year just to get my business back on track after having a baby. Capella’s very clear and bare-bones approach is a breath of fresh air if you are struggling with a few things within your business. Ironically, most of the things she mentions, in the beginning, are so basic we should all be following them already but it’s so easy to forget when you are in the weeds of running a business. I have been working diligently to make all the necessary sets to streamline the business side so that I can focus more on the next steps to take for growing my business. She allows you the mind space to gain confidence about sticking to your guns. I really respect and value her efforts to collaborate with other designers instead of most efforts to compete. I recommend The Golden Blueprint to anyone just wanting to get their ducks in a row to be able to focus on the big picture.”
“The Golden Blueprint took all of the “business” stress out of interior design for me. Capella walks you through everything from purchasing business insurance to how to get your work published. I highly recommend The Golden Blueprint to anyone getting into interior design or interior decorating.”
“The Golden Blueprint is for everyone at every level.
Throughout the entire program each lesson applied directly to my clients and projects. It helped reinforce the correct procedures I’d begun with and fix other systems that weren’t started or that I’d been struggling with. This class increased my productivity and focus. I am less stressed and more focused because I am working on setting boundaries and reclaiming my pricing structure. I used to suffer decision freeze for sure! I can now move forward without getting mentally stranded. Thank you! ”
“I have found Capella earlier this morning and I’m so glad I did. I am always up for collaboration instead of dirty competition and it is great when you find someone willing to help others by giving advice.”
“I had the opportunity to have a private session (Golden Hour) with Capella and it was one of the best times spent with a designer business coach! Capella is a very genuine and caring person and at the same time, professional and specific pointing out directions. I felt she met me right to the level that I am at without judgement, and she gave me all her attention and the right ideas to get the help I needed on how to improve my website and my strategy concerning my business. Thank you Capella! 🙏”
“Capella’s ability to help me step back and examine my business has been invaluable. The community of creatives she has built and fostered has helped me set myself up for success!”
“I took the Pricing Strategy Course and I must say it actually boosted my confidence on the how I was pricing my services but more importantly is the aspect of integrity where I get to tell it all and let my clients know what to expect, that really got me and I have adopted that, reviewed my contract and it’s been an amazing response from clients.
Thank you for all you do for the industry, even beyond your shores, you impact businesses.”
“Capella really opened my eyes and motivated me to get my arse in gear to focus on my desired clientele.”
“I am so grateful I found The Golden Blueprint; Capella shared a wealth of knowledge throughout the course. She gave me the confidence to tailor my business to best suit my personality and attract the clients whom I prefer to work with. The Golden Blueprint is worth the time and investment!”
“It has been an amazing journey since I enrolled in The Golden Blueprint! Because of the class, I developed a 5-Phase Process that allows prospective clients to envision the after photo! Capella is 100% correct; consistency is the key!
Since completing The Golden Blueprint, I have designed 5 homes, 1 condo, 2 Airbnb properties, a yoga studio, and staged the model units in an apartment complex.
Needless to say, Capella is an extraordinary teacher. She is gifted at explaining how to successfully develop and implement a system unique to oneself, that it will grow and propel their business. I am forever grateful I took the course. ”
“Capella & The Golden Blueprint brought structure and discipline into my daily business. Capella highlighted all possible traps and she revealed the way how to improve my visibility and increase profit through real-life examples. How to find much more time for creativity and how to prioritise my daily tasks. But above all, how to recognise MY clients and MY projects. I feel much more successful and relaxed since I completed Capella’s business training. Thank you!”
“I really enjoyed reading your blogs & experience. Thank you for sharing such great info about running an interior design business that people seldomly share. Keep up writing all the good articles!”
“I bought a Golden Hour and it was definitely worth the investment. Capella reviewed my business beforehand and was already prepared with comments and suggestions. This allowed more time to discuss other concerns and questions. Very pleased with concrete answers, sound advice, and outlined steps to move forward. Highly recommend it!”
“One thing I’ve learned is having a design business is only 10% design and 90% business acumen. If you don’t have the proper business foundation set up to serve yourself and clients, you won’t be successful. Take The Golden Blueprint.”
“I’m sure you hear this often—YOU ROCK!!!! I’ve been designing “on the side” for the last 20 yrs and am finally make it my main focus in life and very much needed to find all the things you have in The Golden Blueprint!!!! Thank you so much!!!”
“I wanted to thank you for all your efforts, time, business mindset, and talent you are sharing. Your site and webinars has helped me so much to start my interior design business. It’s pretty scary to start a business, let alone combined with a career switch but your blog has really helped me give the right direction and mindset.”
“I just wanted to say thank you so much for all the resources that you have provided. You have been awesome and everything that you have shared has been so helpful with my business. I truly appreciate all the hard work you put into feeding new and current interior design business owners. You are my mentor and I hope that one day I can repay it in some way. This weeks training has been amazing and I cant wait to connect and learn more.”
“Capella, you always do a great job of diving deep into the inner workings of an interior design business. I am in the process of starting my interior design studio and your blog posts have been life-changing and very instrumental in getting me started.”
“ I was restructuring my business and I needed guidance from someone that knew how to develop a functioning and successful Interior Design Business. Because of what I learned in The Golden Blueprint I now have confidence in my worth, created proper checks and balances, established a core vendor group relationships, I’ve began working with bloggers and the opportunity to be published. Capella and The Golden Blueprint gave me the tools to lay the foundation for a successful and lucrative business. This is a well-curated and focused program, with incredible resources and connections with peers in the industry. I am so thankful to have invested my time into this program.
If you’re unsure about The Golden Blueprint, DO IT, you won’t regret it.”
“Capella has given me a business education and the tools to build a better KSI, for that I’m grateful. When I started my business in 2016, I didn’t consider the actual business side, I was only thinking creative. The Golden Blueprint and Virtual Design Gold courses have provided the business knowledge I was lacking. KSI is now thriving! Thank You!”
“The information that I’ve received and learned in The Golden Blueprint has added up to be big game-changers. I have a better plan and I know the work that I put in on my business will reap rewards. I liked the diversity of the group - various stages in their business and from different parts of the country (and world!). ”
“Virtual Design Gold was great because I was able to get good practical information on how to implement changes. Too many other “Designer Programs” are all talk and give no practical information of how to do things. It’s all about talking about what they think you should do. VDG was full of information on how to make changes with added collaborations for other designers.”
“Just happened about this much necessary website, chocked full of information I believe is sometimes the last thing not taught and I’m so grateful! This is a rare find! Thank you!”
“The value of The Golden Blueprint is greater than you can imagine. The investment is beyond worth it, you will be able to make real-time changes to your business that will allow you to recoup the investment before you think it’s possible. MAKE the time for this, we make time for what is important. ”
“I loved Virtual Design Gold because of the straight-forward lessons. Actionable steps. Invaluable and generous templates to work from.”
“The Golden Blueprint took my hobby to a thriving business. It had everything I had spent hours and hours googling. My searches were rarely productive until I found Capella’s website. The Golden Blueprint has made up for the internship or design studio experience I hadn’t had. It gave me hope and confidence that I really could turn a paid hobby into a thriving interior design business. It gave my business the backbone and structure it so desperately needed. ”
“After coming across your site I booked a Golden Hour. I have never reached out to anyone on the internet before and I am SO glad I did. I have been reading your blogs, and have now enrolled in your free courses. You are a blessing to all creatives that may need some practical guidance but also collaborative support. Keep being you!”
“Thank you for sharing your talents and skills with everyone; it’s a blessing to find you both authentic and genuine, and your candor is greatly appreciated. Midlife career change, finally going for my dreams! Currently a student, and opening business late summer. I love learning from you. ”