Make More Money by Specializing

Make More Money by Specializing

Niche.  Specialty.

Do a quick scan of your body and feelings that come up when you read those words.

Do you feel resistance?  Excited?  Annoyed?  Defiance?  Apathy?

Despite all the years that I have been in business and have been teaching other designers how you can make more money by specializing, I still feel a little bit resistant to it.

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