Getting a Budget from Clients

Getting a Budget from Clients

Here is a secret from my business:  I don't meet with potential clients unless I first have an idea of their budget.  I don't need a spreadsheet with every penny accounted for (In fact, I really don't want that!) but I do need a starting number that they feel comfortable with.  

Here is another secret to getting this number: You ask.  Then if they don't know (many don't and this is okay!) then prob further.  Keep asking in different ways to get a number from them.  Don't waste their time or your own entertaining a project that is an impossible budget.  Usually there are two types of clients, those that have a number but don't want to share it because their afraid you'll abuse their money.  Or they really have no idea what it should cost.  If you're lucky you'll get a client that has an appropriate budget.  If you're unlucky you could get a client that has an unreasonable budget. 

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How to Charge Premium Pricing

How to Charge Premium Pricing

Many of you have expressed the desire to get away from Home Goods crowd and start mingling more with the Baker crowd.  I believe that you need to earn your right to charge your clients for premium pricing by delivering a premium product and service to your clients.

Much of the ability to charge premium pricing is in appearances.  It is best to offer premium products/services from the get-go than to try to climb your way up the price ladder.

You may want to consider the following factors in rebranding your company to attract more premium customers.

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