While we still have a few more months left in this year, it is the time for you to start thinking about how you can charge more next year.Read More
Many of you have expressed the desire to get away from Home Goods crowd and start mingling more with the Baker crowd. I believe that you need to earn your right to charge your clients for premium pricing by delivering a premium product and service to your clients.
Much of the ability to charge premium pricing is in appearances. It is best to offer premium products/services from the get-go than to try to climb your way up the price ladder.
You may want to consider the following factors in rebranding your company to attract more premium customers.Read More