The past few articles I've written have been about pricing and adding value to your business so that you can charge what you're worth.
But sometimes you actually need to turn down money to make money. By saying no to the wrong projects you open yourself up to the right projects. And we know that like attracts like, so the right projects will attract more of the right kind of projects.
Not only will you attract more projects that are the right projects, but by turning down projects you strengthen the muscle of saying no and trusting your instincts.
There are only two reasons to turn down money for a design project. Ultimately, it comes down to: