You're adrift in the sea and you find a floating log to hold on to.
This is what creating core values can do for your business. If you're adrift you can grab hold of your values and hold on. Values keep you on course, but if you've strayed or have suddenly looked up and realized you don't know where you are and have no idea how you got there, values can get you back on course.
So the reason to define your core values is to keep or get you back on course.Read More