How to Scale Your Interior Design Business

How to Scale Your Interior Design Business

So, you want to scale your business this year? Or maybe next. Or sometime in the future.

Some people start their interior design business without any idea of where they ultimately want to take their business, they may not even realize they are actually starting a business. They are just working IN their business, head down, trying to get something off the ground. And often, the business takes off because of all their hard work and they are just along for the ride, rather than steering the ship.

So first, you need to steer the ship.

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Real Designer: Oksana Kreiman

Real Designer: Oksana Kreiman

All this month I’m interviewing real-life designers about what it is like to run a design business.  As you’ll see these ladies have all different backgrounds and experiences, but one thing they all have in common is that they have taken my course, The Golden Blueprint.

About Oksana Kreiman

A native of Russia, Oksana moved to the US as a teen.  After getting an associates degree in Interior Design, Oksana worked for another Denver design firm for 10 years before setting out on her own with Pure Design in 2013.

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Real Designer: Corrine Wilbur

Real Designer: Corrine Wilbur

About Corrine Wilbur

After earning a Bachelors & MBA in International Business and working in International Trade for 9 years, Corrine left her job managing a team in exports/imports and customs documentation.  She got a certificate from the Interior Design Institute and started Boo and Rook in July 2016.  In addition to her residential interiors work, she does interior and creative design work for a consulting and branding agency as well as designing cases and displays for a jewelry company,  styling several sets for a photoshoo for the same jewelry company, and she'll be styling a launching event coming up in the next several months.

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10 Steps to Launch Your Interior Design Business

10 Steps to Launch Your Interior Design Business

Launching an interior design business is not for the faint of heart, some people want to get it up and running in a matter of weeks and others can spend years before they feel like they can hang their shingle.  I see designers get stuck in the process needlessly because they become paralyzed with decision-making.  Keep this in mind - you can always change it later.   I tried to give the steps in order that I would go if I was starting from scratch, but the thing is many of these steps can and should be done simultaneously.  You can't build a great brand without first knowing who you want to sell to and vice versa.  But that's what I mean about changing it later, you can always go back and refine what you've got. 

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How to be a Kick-ass (Interior Design) CEO

How to be a Kick-ass (Interior Design) CEO

Take Ownership

You are in charge of your business.  You are at the top.  You must take ownership of your service, your business, your job, your employees, your subs, of every aspect of business.  "Every problem in the company was indeed my fault." says Horowitz, without this mindset you will be looking to others while they look to you because, "some employees make products, some make sales, the CEO makes decisions."  You are the decision maker.  If you can't take ownership of what you are building, don't start a design business, or as the author says, "If you don't like choosing between horrible & cataclysmic, don't become CEO."  

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