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BUSINESS OF DESIGN: YOUR WEBSITE & LOGO

Business of Design Your Website and Logo on Capella Kincheloe Interior Design Phoenix blogger

Interior designers, raise your hand if you do not have a website.  Keep it raised if the reason you don't have a website is because you're too busy, or because you aren't sure about your logo, or because it's a daunting task, or because you have enough work right now that you don't really need a website or because you think a website is too expensive.

Did I miss anything?  (Let me know in the comments your reason for not having a website.)

I'm going to address those with their hands raised today.  The excuses I listed above are BS and you need a website.  You are losing jobs because you don't have a website.  You are losing credibility.  You are losing interest from press and publications.  This is all losing you money.

Yes, a website is a daunting task, it's a lot of design, a lot of content and can be a lot of money.  But because it is a huge project, you've probably been putting it off, but like any huge project you need to break it down into parts to tackle it.

Think that you need a logo?  You don't, your business name in a font you like will do.  You don't have to do an entire branding right off the bat.  Don't let Pinterest tell you otherwise.  Awesome logos can be time-consuming and expensive and unless you have either of those, start simply.  A name and a font. It's easy to change down the road.  But a fully branded business is a lot harder to change.  Take a look at some of the biggest interior designers - most of them simply have their name in a unique font.  Fonts are a lot less expensive to purchase than custom logos.  Trust me, you're likely to not want that first logo five years anyway.

So first step done.  You have your business name and a font.

Next, the humongous project of a website.  If you're not ready to go full-blown website, whether it is because you are busy, have enough clients, don't have enough portfolio images or don't have the money - you simply put up a splash page.  You'll need your own domain (mine is capellakincheloe.com) and a single page with the best image of your work you have and contact information.  That is it.  A single homepage with your best portfolio image and your name, phone number, and email address.  Be sure that your phone number isn't your cell phone and that your email address is hosted by your domain (info@yourname.com) and not a free provider (yahoo, gmail, aol) - you can read more about that in my post Treat Your Business Like A Business.

I started on a free site called Weebly, which I highly recommend if you're a DIYer and don't mind a little coding.   Coding for me consisted mainly of me googling what I wanted to do and following instructions.  But if this is too much trouble and you're going to hire it out anyway, I would go directly with Wordpress.org.  It'll be simpler to flush out your entire website from this solid foundation than switching later.

See two simple steps.  Your business name in a cool font and a splash page.  This could take you a day or you could hire it out for a couple hundred dollars.

At least you have something on the web - your little "open for business" sign.  At this point you can take your time developing the content and the design of the website and building it out.

Capella KincheloeAugust 11, 2014do I need a logo, interior design website, open for business, splash page, website for interior design1 Comment
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BEST INTERIOR PAINT COLORS: DARK BLUES

Capella KincheloeAugust 13, 2014benjamin moore, best blue paint colors, best interior paint colors, deep space, hague blue farrow & ball, how to choose paint colors, hudson blue, pacific ocean blue, paint colors, selecting paint, selecting paint colors, sherwin williams frank blue
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INSIDE THIS MONTH: AUGUST

Capella KincheloeAugust 4, 2014audrey king, august, business of design, inside this month, modern southwest, phoenix interior design, working with a designer

I'm Capella—an interior designer who helps fellow designers build their businesses. I teach classes, share tips, provide resources, and interview designers around the world. My goal is to help you make more money doing what you love!

Things I teach, share & write about:

Clients
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Interviews
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Looking for something specific?

Join Us!

Over 7000 subscribers drop everything when the weekly letter arrives!

I'M IN!
“Capella brought structure and discipline into my business. I also learned how to improve my visibility and increase profit. I feel much more successful and relaxed since I completed Capella’s business training. Thank you!”
— Andrea Jagicza
A shout-out to @willbrowninteriors today!  Will is a member of The Golden Blueprint and has done a fantastic job building his business and now pivoting and adding Virtual Design services to his offerings.⁠
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He's done such a great job of thriving dur
I compiled a list of resources and people that you should be watching to diversify your interior design community. ⁠
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1. Education: Learning and listening.⁠
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2. Support BIPOC businesses.⁠
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3. Follow BIPOC in the design business.  They're talented.
BIPOC people & businesses to follow:⁠
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@sgardnerstyle / @keiamcswain / @carmeon.hamilton / @blackinteriordesignersnetwork / @daykarobinson/ @mrserikaward / @leahdalexander_ / @reclaimedkarma / @nicolemcrowder / @dwellbycheryl / @roporterdesign
These are my personal resources to anti-racism and social justice work.  People I follow, books I've read, and resources I've used. ⁠
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In life and business, it's important that I do the work myself so I am not just preaching without action behind my
In order to #amplifymelanatedvoices I won't be sharing any of my own content from June 1-June 7th. ⁠
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I will use this time to highlight the work of BIPOC, to show that white voices don't have to be centered, and to stand in solidarity with BIPOC. ⁠
In case you're not sure where I stand.⁠
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Black Lives Matter. ⁠
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If you'd like to talk about how to be part of the solution, to help dismantle racism in this country, leave a comment or DM me. ⁠
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However, the best way to really learn is to listen (
On the blog today get to know an interior designer from Denmark. ⁠
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In my series, Designers Around the World, @gemakdesigns is sharing her insights about running a design business in Denmark and the differences she sees between American homes and Da
Does this support the business I'm trying to build?⁠
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Things going on in your business that feel a little off or too hard?⁠
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Maybe you are doing something that isn't in support of the business you are building.⁠
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Just some thoughts for Thursday.⁠
My first headshot for my new interior design business.  Circa 2010.⁠
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Why does 10 years simultaneously feel like not that long ago but also forever ago?⁠
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Kinda like last week.⁠
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PS - I still have those earrings.
work with me
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