5 Ways Your Interior Design Business Looks Unprofessional

5 Ways Your Interior Design Business Looks Unprofessional

It's hard to be objective about our own businesses.  I also know that many of you worry, especially when you're just starting, that your business doesn't look like a business.  That somehow potential clients will see that it's just you working on your computer at your dining room table.  A little bit of imposter syndrome creeping into your thoughts.  It's perfectly okay to work from home in your jammies and still be a legit business.  Here are some fairly easy things that you can do to make sure that your business looks professional.   

Read More

Website Audit for Interior Designers

Website Audit for Interior Designers

Your website is supremely important to your business success.  In fact, in today's internet-driven culture, it can make or break your business.  I suggest allowing your business to do a lot of the work of selling, educating, and qualifying clients for you.  This way you don't have to spend time doing this with each prospect that contacts you.  

You should be reviewing and updating your website regularly.  Your website is never "done", it should be

Read More

Avoid Copyright Infringement on Photos

Avoid Copyright Infringement on Photos

A few years ago, I was talking to another designer and I warned her that some of the photos on her blog could be putting her at risk for copyright infringement.  She was immediately defensive and responded that the designers should be happy that the photos were on her site because it was free publicity.  I tried to explain that publicity or not, she was opening herself and her business to potential legal action.  She reacted like I was going to be the one to file the lawsuit!

So I hope that you'll be a little more open-minded to what I'm going to talk about today.  In other words, don't shoot the messenger.  

The bottom line is unless you took the photos on your website or have explicit permission from the copyright holder you are infringing on copyright and can have legal action taken against you.  

Read More