When you buy retail, you buy at an inflated price. Yet, more and more clients want to buy retail. They want their furniture quick and easy. Not to mention cheap. But what they (and you) may not realize is that you're likely paying a much bigger "markup" on retail compared to the quality that you get than to-the-trade sources.
Usually when buying to-the-trade the cost to quality ratio is much better. Clients get more for their money. They'll be paying a smaller markup to the designer rather than a large markup to the retailer.Read More