Should interior design services be accessible to everyone? Does everyone deserve a beautiful, professionally-designed home?
My answer is no.Read More
I was asked recently, that as more retailers start introducing design services into their furniture offerings how can we as designers, start setting ourselves apart as well as stay relevant.
This question caused an internal scream of the soul.
If designers don’t know the value that they bring, don’t know how the services that we offer, and are confused about this - how can we expect clients who aren’t part of this industry to understand?Read More
Do you ever feel like the public doesn’t place much value in interior design anymore?
I know. It’s what everyone says.
The funny thing is when I was at a marketing conference in April, an accountant stood up and said, “No one values accountants anymore.” And someone else stood up and said, “No one sees the value in custom dresses and clothing anymore.”Read More
Worried you won't be able to explain to a client why they should choose a custom-made sofa over the look-alike catalog version?
How about if they should choose vinyl plank flooring or wood-look tile? What type of carpet is appropriate for their house?Read More
Designers, if you've been around for any period of time, you've probably heard that you shouldn't discount your services. When you discount your services you create the perception that what you're offering is worth less and it's hard to go back to normal pricing. This is because of value perception.
Therefore, it can be harmful to the design industry when a designer undercharges because it decreases value perception.
The interior design service industry has suffered from a value decrease in the past 15+ years, while the interior design DIY industry has boomed. And this is precisely what interior designers are struggling with now, how to demonstrate value in their services when clients have been exposed to things like Home Goods and HGTV.Read More
Business Training for Interior Designers
I'm Capella. I am an interior designer who helps fellow designers build their businesses. Designers should support and uplift each other. A rising tide lifts all boats, by helping and boosting fellow designers I believe together we can elevate the business of interior design. Learn More