Should interior design services be accessible to everyone? Does everyone deserve a beautiful, professionally-designed home?
My answer is no.Read More
I was asked recently, that as more retailers start introducing design services into their furniture offerings how can we as designers, start setting ourselves apart as well as stay relevant.
This question caused an internal scream of the soul.
If designers don’t know the value that they bring, don’t know how the services that we offer, and are confused about this - how can we expect clients who aren’t part of this industry to understand?Read More
Do you ever feel like the public doesn’t place much value in interior design anymore?
I know. It’s what everyone says.
The funny thing is when I was at a marketing conference in April, an accountant stood up and said, “No one values accountants anymore.” And someone else stood up and said, “No one sees the value in custom dresses and clothing anymore.”Read More
How transparent are you in business? Stop and think about that for a minute.
Here is another question: Have you had any client issues that could have been avoided by greater transparency?
Transparency is behaving with openness, free communication, and accountability. Transparency is information clarity and strongly related to integrity.Read More
Business Training for Interior Designers
I'm Capella. I am an interior designer who helps fellow designers build their businesses. Designers should support and uplift each other. A rising tide lifts all boats, by helping and boosting fellow designers I believe together we can elevate the business of interior design. Learn More