Your website is supremely important to your business success. In fact, in today's internet-driven culture, it can make or break your business. I suggest allowing your business to do a lot of the work of selling, educating, and qualifying clients for you. This way you don't have to spend time doing this with each prospect that contacts you.
You should be reviewing and updating your website regularly. Your website is never "done", it should be
Read MoreOver the past few weeks I've written about developing your brand and today we're going to wrap that all up into this comprehensive post. Because branding isn't just a good logo anymore. It is the language woven into your website or the layout of your newsletter. It is the fonts you use and where you use them.
Read MoreEssentially anything that you're putting out should have your brand stamp on it.
Raise your hand if you started your interior design business without considering branding. When you start a small business there are so many other important tasks (finding clients! resale license!) that usually branding for interior design is not addressed until much later.
Which is fine. You can't do everything at the same time. But it should be something that is on your mind and on your must-get-done list.
I know that the word "brand" or "branding" can sometimes feel a little insincere or inauthentic. But you are not creating a large Brand (with a capital "B", like Coke or J.Crew) and you are not going to run your business as anyone but yourself.
Read More
