It's hard to be objective about our own businesses. I also know that many of you worry, especially when you're just starting, that your business doesn't look like a business. That somehow potential clients will see that it's just you working on your computer at your dining room table. A little bit of imposter syndrome creeping into your thoughts. It's perfectly okay to work from home in your jammies and still be a legit business. Here are some fairly easy things that you can do to make sure that your business looks professional.Read More
Over the past few weeks I've written about developing your brand and today we're going to wrap that all up into this comprehensive post. Because branding isn't just a good logo anymore. It is the language woven into your website or the layout of your newsletter. It is the fonts you use and where you use them.
Essentially anything that you're putting out should have your brand stamp on it.
Sometimes it is hard to communicate your value, to articulate to a client why they should hire you. Why you are the best person for the job. Sure you have the skills required of an interior designer, but a client should hire you for your unique talents and what you bring to the project.
Figuring out how you are different and special is the key.
I read a book a few years ago that changed my business. Before reading this book, I was trying to figure out how to mold myself into a person that I thought clients would want to work with. Easy-going! Compliant! Cheerier!Read More
Raise your hand if you started your interior design business without considering branding. When you start a small business there are so many other important tasks (finding clients! resale license!) that usually branding for interior design is not addressed until much later.
Which is fine. You can't do everything at the same time. But it should be something that is on your mind and on your must-get-done list.
I know that the word "brand" or "branding" can sometimes feel a little insincere or inauthentic. But you are not creating a large Brand (with a capital "B", like Coke or J.Crew) and you are not going to run your business as anyone but yourself.Read More