Should You Give Clients Options?

Should You Give Clients Options?

Something came up last night during our local designer’s dinner that I wanted to share with you. One of the designers had created a package option in which she did all the shopping and none of the procurement, almost like a local e-design.

She shared that she doesn’t provide options for that package, just the single design plan, and was considering doing the same for her full-service clients as well.

We were all shocked

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Uplifting the Interior Design Industry

Uplifting the Interior Design Industry

Recently, I’ve been thinking a lot about the future of interior design. I feel like so many companies are capitalizing on the industry (HGTV, Houzz, Laurel & Wolf, and the like) and the independent designers & vendors are suffering for it. These companies aren’t going away and designers aren’t doing a great job of differentiating themselves. We’re undervaluing ourselves, lowering rates, dealing with crappy clients, and giving away work to try to stay relevant.

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Creating Interior Design Business Policies

Creating Interior Design Business Policies

When you work for someone else and you are put into an existing system and culture. They’ve created their systems, policies, and procedures and as an employee you’re expected to conform. These policies set up the rules of conduct within an organization and expectations of both the employee and the employer. Working for someone else’s business likely means there is an employee handbook, policies surrounding job performance & duties, and procedures for job performance.

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Real Designer: Leslie Cutler

Real Designer: Leslie Cutler

All this month I’m interviewing real-life designers about what it is like to run a design business.  As you’ll see these ladies have all different backgrounds and experiences, but one thing they all have in common is that they have taken my course, The Golden Blueprint.

About Leslie Cutler

Leslie has had many a creative careers and a life of travel. After growing up around art & antiques, she graduated with an Art History degree and went on to model for 15 years. After modeling she worked in event design and planning before ultimately settling into interior design. She has been working as Leslie B Cutler Interior Design off and on for 20+ years.

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Real Designer: Claire Parkinson

Real Designer: Claire Parkinson

All this month I’m interviewing real-life designers about what it is like to run a design business.  As you’ll see these ladies have all different backgrounds and experiences, but one thing they all have in common is that they have taken my course, The Golden Blueprint.

About Claire Worth Parkinson

Claire grew up in Southern California and always loved interior design.  Like so many of us in interior design, she was constantly rearranging the furniture in her childhood home and even painted some kitchen cabinets while her mom was out of town! She graduated from UC Berkley and received an MFA in Interior Architecture and Design.  She's worked with several design firms in both residential and commercial design, including AirBNB's San Fran headquarters.  As the Elite + Celebrity Design Manager for Decorist, she had plenty of experience with e-design.  Claire lives in Los Angeles, has been running her own design firm, Design Worthy, for about a year. 

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