I’m a huge fan of creating an on-boarding process for new clients. It makes attracting and signing new clients so much easier, efficient, and professional. A large part of my system involves a detailed client questionnaire. This helps me get to know the client before work begins. But, what happens after the work is complete? Do you have a process with an end-of-project survey?Read More
Have a client that keeps changing their minds? That selection after selection they want to see more options and it’s stalling the process?
While you may want to chalk this up to being your client’s personality, there are steps that you can take before and during the process to help curtail this.
I’ve presented you with some ideas below that you can use to keep clients focused, keep your project on schedule, and get to that beautifully designed home that you both want.Read More
I have seen this question come up a few times lately and you know what that means! Time to write about it!
This question kind of baffles me, because, yes, you should have project minimums. To me, this comes from an insecurity of putting limits on your work and a fear of turning work away. You all know you should have a minimum budget for working with clients. So right now I am giving you permission to implement project minimums.Read More
1. Have a Specialty
When you're known for something, people will come to you to get it. When the keywords and text on your website is what your potential clients Google, more clients will find you. When you try to appeal to everyone, it makes marketing much harder. But someone looking for New England meets Palm Beach will certainly find Meggie H Interiors. A client wanting to decorate their kids room in Massachusetts? They'll find Boo and Rook. You'll book more clients if you have exactly what they're looking for.Read More
With the holidays around the corner, I've rounded up the best gifts to give your interior design clients. Your marketing plan should include regular contact with clients - current and past. This could include a yearly holiday card or a card on their birthday or anniversary at minimum. It is also nice to send cards to vendors you work closely with or who had great customer service this year.
If you'd like to go beyond a card, here are some ideas:Read More